You have a great idea.

We can bring that idea to life. 

Success starts with Science.

We’re experts in Consumer Behavior.

Understanding what consumers actually want is confusing. Henry Ford famously (may not have) said: “If I had asked people what they wanted, they would have said faster horses.” Truth is, sometimes we don’t know why we make the decisions we do. There’s a deeper intent below the surface. We’ll uncover that intent together.

Here’s how Gray Otter works for you…

Understand Your Customer.

People don’t buy products, they buy a better life.

We use Social Data Science to help you discover what your customer really wants, why they NEED it, and how your product can become exactly that.

Rise Above The Noise.

It’s a noisy world out there. Don’t be louder, be more significant.

With Behavioral Design, we’ll package your idea in a way that delights your audience.

Engage Your Audience.

Grabbing the attention of the right online audience can be difficult.

We combine data-driven content with strategic use of the web and social media to not only wow your audience, but keep them coming back for more.