Something exciting is on the way. The Gray Otter website is under construction and will soon be updated. In the meantime, learn a little more to see what we’re all about…
Powering Change through the Social Intelligence.
What is Gray Otter?
Gray Otter is a software, data, and research company with a big mission: To better the world through social data science. We work with other mission-driven organizations to identify, attract and engage audiences. After helping you gain insight into your users, we use software combined with a streamlined content strategy to increase web traffic, captivate audiences and most importantly, help you accomplish your mission. What’s our secret? An in-house data science method we call: The Intent Model…
What is the Intent Model?
At Gray Otter, we’ve revolutionized how data is used in online decision-making. The Intent Model is what drives our company – we use it to build software and to help organization’s succeed with data. Instead of focusing on what users do, this model focuses on the why. Our intent model works to predict and understand the driving forces behind user behavior and decision making. This information allows us to identify your audience, develop content loved by search engines and users alike, and expand your reach. Once we understand your audience intent, we can help you make a bigger impact, and expand the reach of your mission.
CHECK BACK SOON FOR DETAILS ON OUR SOFTWARE PRODUCTS, DATA SERVICES, AND EDUCATIONAL PLATFORM. WE CANNOT WAIT TO SHARE WHAT WE’RE LEARNING – AND WE WANT YOU TO BE A PART OF THE JOURNEY.
Our passion is helping meaningful organizations accomplish their missions. We believe we can bring meaningful social change by powering organizations to do more, with social data science. Data mining, predictive analytics, and user intent modeling, are just a few of the tools we employ. We are continually developing new research methods, data models, and software to better understand how intent brings new insight into understanding humanity.